Rita Ora for Adidas Originals

It’s been a long time coming but it is now a mere 9 days until Rita Ora’s first collaboration with Adidas Originals drops in stores. Up until now we had only seen flashes of the collection, clad on Rita in paparazzi shots or being modeled by Beyoncé on Instagram, but this weekend saw the release of the first official shots for the ‘Black Line’ which will be launched on the 21st August.

The all black everything look featured a leather sports bra, a heavily embellished varsity jacket and a statement beanie; the perfect hybrid of Adidas’ sports heritage and Rita’s unique street style.  ‘The Black Line’ inspired by Rita’s time growing up in London, will be followed by 4 more capsule collections – Pastel, Colour Pack, Rose and Spray – later in the year.  The newly dedicated website also released a taster video which gave some more insight in to the look and ethos behind the ‘#unstoppable’ collection.



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